A inceput aventura numita IAA Frankfurt 2009. Statistica participarii sfideaza criza economica: 753 de expozanti veniti din 30 de tari, din care 62 de constructori auto. In standuri sunt expuse 82 de premiere mondiale, din care 42 sunt oferite de nemti. Asa cum toata lumea se astepta, valoarea cheie a acestui salon il reprezinta protectia mediului.
Daca in primavara vorbeam despre logoul salonului genovez ca este grosolan, logoul IAA vine parca sa aduca o replica eleganta. Conturul de caroserie auto realizat cu degetele de la doua maini este ingenios si foarte sugestiv pentru un salon auto.
In zilele dedicate presei, Germania si-a propus sa proiecteze tuturor imaginea de campioana europeana in cursa „Emisii Zero”. Astfel, gazdele nu au ratat ocazia sa releve inca de la prima conferinta de presa ca – in 9 segmente din 10 – detine cele mai putin poluante motoare. Una este sa detii, alta este sa vinzi cele mai putin poluante masini… Dar, de dragul gazdelor, ne facem ca nu observam acest detaliu minor.
Iata lista completa a premierelkor de la IAA Frankfurt 2009:
| Alfa Romeo | Mito Quadrifoglio Verde |
| Mito 1.4 TB 16V | |
| Audi | R8 Spyder |
| R8 Elektroversion | |
| A4 2.0 TFSI Flexifuel | |
| A5 Sportback | |
| S5 Sportback | |
| A4 3.0 TDI Clean Diesel Quattro | |
| A3 1.2 TFSI | |
| Bentley | Mulsanne |
| Continental Series 51 | |
| BMW | Seria 5 GT |
| Vision Efficient Dynamics | |
| X1 | |
| X6 Hybrid | |
| Seria 3 Coupe Facelift | |
| Seria 3 Cabrio Facelift | |
| Seria 7 M 740d | |
| Seria 1 Facelift | |
| ActiveHybrid 7 | |
| Bugatti | Bugatti 16C Galibier |
| Citroen | C3 |
| Revolte | |
| DS3 | |
| Dodge | Caliber |
| Ferrari | 458 Italia |
| Fiat | Sedici Facelift |
| 500 Abarth 695 Tributo Ferrari | |
| Punto Evo | |
| Qubo Trekking | |
| Fisker | Karma |
| Ford | C-Max |
| Hyundai | iX 35 |
| Genesis Coupe | |
| Santa Fe | |
| ix Metro | |
| i30 | |
| i10 Electric | |
| Jaguar | XJ |
| Kia | Picanto Facelift |
| Sorento | |
| Ceed Facelift | |
| Venga | |
| Lamborghini | Reventon Roadster |
| Lancia | Ypsilon „Elle” |
| Lancia Musa „Poltrona Frau” | |
| Land Rover | Discovery |
| Range Rover | |
| Range Rover Sport | |
| Defender – Fire & Ice | |
| Lexus | LF-Ch |
| LS Facelift | |
| GS Facelift | |
| IS Facelift | |
| Maserati | GranCabrio |
| Mazda | CX-7 Facelift |
| RX-8 Facelift | |
| Mercedes | Clasa E model T |
| SLS AMG | |
| Vision E300 BlueTec Hybrid | |
| Clasa B F-Cell | |
| Vision S 500 Plug-in Hybrid | |
| Concept BlueZero E-Cell Plus | |
| Mini | Coupe Concept |
| Opel | Astra |
| Astra Ecoflex | |
| Ampera | |
| Insignia Ecoflex | |
| Peugeot | RCZ |
| Peugeot 4007 DCS 6 | |
| 308 RC | |
| Compact Van | |
| RCZ Hybrid4 | |
| 3008 Hybrid4 | |
| Ion | |
| Porsche | 911 Turbo |
| 911 Sport Classic | |
| 911 GT3 RS | |
| 911 GT3 Cup | |
| Renault | Fluence |
| Reva | NXR & NXG |
| Rolls Royce | Ghost |
| Saab | Noul 9-5 |
| Seat | Leon Cupra R |
| Ibiza Concept IBZ | |
| Skoda | Superb Combi |
| Fabia | |
| Octavia LPG | |
| Suzuki | SX4 Facelift |
| Trabant | New Trabi |
| Toyota | Auris HSD Hybrid |
| Prius Plug-In | |
| IQ show-car | |
| Volvo | C70 Facelift |
| C30 Facelift | |
| C30 R-Design | |
| VW | Golf R |
| Golf Variant | |
| E-Up | |
| Polo 2 usi | |
| Polo Bluemotion | |
| Golf Bluemotion | |
| Passat Bluemotion | |
| Touran Facelift | |
| 1-Liter Auto | |
| Multivan | |